Talking Direction: How to improve the odds.

April 21 2021
Track: Commercial

In the studio, clear understanding and good communication is vital, but creatives, commercial account managers and end clients are not always good communicators and effective directors. They may know what they want, but short of giving their own read, may not know how to direct. This breakout session will provide you with specific tools and techniques to open the communication channels and develop a “common language”, because a happy client is a repeat client.


  • Take control of the recording session
  •  The power of allegories
  • How to reassure clients your the best for the job.


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