“If you talked to people the way advertising talked to people, they’d punch you in the face.”

April 20 2021
Track: Commercial

Speaker: Hugh Klitzke

“If you talked to people the way advertising talked to people, they’d punch you in the face.”
Hugh McCloud (no relation) put that comment on one of his now-famous business card cartoons. When I read it, I knew he could easily be talking about voiceover.

So in this breakout session, I’ll be talking about “conversational” voiceover. “Non-announcer” voiceover. “Real” voiceover. “Relatable” voiceover. What it is, what it’s not, and about the expectations placed on performers when any of those words in quotes are in the direction of an audition.

Takeaways

  • How does conversational VO function in different genres of voiceover?
  • How does the conversational read work in a voiceover audition?
  • And where did conversational VO come from anyway?

 

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