Choose Your Style!

April 24 2021
Track: Commercial

Speaker: Elaine Clark

Traditional – Real Person – Promo – Testimonial – Spokesperson – Trailer – Stylized – Mock – Comedic – Storyteller – Image – Awareness – Branding –Retail. What does this mean? Where do I start? How do I find the style choice in the specs? Should I be good at all the styles or limit myself to a few I do best? What are the best fits for me? Elaine A. Clark, author of There’s Money Where Your Mouth Is, shares her knowledge and experience of the various styles so you can make better choices that meet the client’s expectations and resonate with the audience.


  • How styles impact performance choices.
  • How to choose a style based on the script specifications.
  • Choosing to expand or limit your commercial job focus.


All videos in this category are represented below. It INCLUDES the specific title you are looking for. Please look for your title below.

You are not currently registered or logged in to view content.  CLICK HERE to Register or CLICK HERE to log in.