Business and Marketing

Business and Marketing is at the core of every successful voiceover career.  Without a solid understanding of how to market and manage your business, you will struggle and ultimately have less than the success you want.  With a variety of sessions, workshops, and engaging activities you will have the opportunity to discover what it takes to build, AND SUSTAIN a profitable voiceover business.

While our presenters aren’t miracle workers, they will provide you with tips and tools needed to grow your client base and solidify the relationship you have with your existing clients.  So, don’t miss this unique opportunity to learn and grow your business.

Business and Marketing Resources

David Tyler

David Tyler

Marketing Expert

Saboteur
David Tyler

David Tyler

Marketing Expert

Tyler actually began his voice over career before his professional radio career. His career was born while studying at John Abbott College in the Creative Arts department and volunteering at the campus radio station Q-SKY (named after the famed radio station in the film FM), when he was approached by the McGill Dental School to play the animated "Mr. Mouth" in an educational video for children. To this day he continues to lend his voice to animated characters on TV in Arthur, Caillou, Mona the Vampire and others.

As a radio imaging voice, he can be heard worldwide in Japan (FM KENTO, FM KAGAWA, FM 76.8, FM KASHIMA, NBC Radio SAGA) in Thailand (PEAK FM), in France (HIT WEST), in Greece (RADIO ONE, GROOVY-FM), in the Caribbean (TRACE FM, NEXT-FM), in the U.S. (KKIQ, KOOL 102 Las Vegas, 104-9 The Surf, many others) and in Canada on (B100, The River, CHED, The Beach, KOOL-FM, MAGIC-FM others).

As a commercial voice-over artist, he has helped to sell everything from toilet paper to military hardware.

And as a narrator, he has worked on documentary films, corporate videos, and online training (or elearning) courses.

Paul Strikwerda

Paul Strikwerda

Paul began his career behind the microphone at age seventeen, producing and presenting youth programs for Dutch public radio and television. This was the start of a 25-year media career that took him to the BBC and Radio Netherlands International.

Backed by years of broadcasting experience, Paul founded his own training company, providing media coaching to opinion leaders, and non-profit organizations.

After moving to the United States, he discovered a need for voice-overs with a distinctly European sound. His company Nethervoice now serves major clients on all continents, offering narration in neutral English and in Dutch.

His weekly blog has close to 40K subscribers and is considered to be one of the most influential in the voice-over community. Paul is also the author of “Making Money in your PJs, freelancing for voice-overs and other solopreneurs.”

Sean Caldwell

Professional Voice Actor

Sean Caldwell

Professional Voice Actor

Sean Caldwell is an award-winning voice over talent recording in Tampa, Florida and Atlanta, Georgia. Sean serves over 100 clients each month in diverse industries around the world. His work has won awards from NAB, Promax / BDA, The Marconi award, and two Telly awards. He can regularly be heard on commercials around the world as well as promos for TV networks, radio and tv stations, professional sports teams, e-learning, and corporate work. May nights, he can also be heard reading a book to his youngest of four kids.

He attended The University of Michigan, has a degree from The Wharton School of Business at the University of Pennsylvania and a master’s degree from Dallas Theological Seminary.

Sean has been a full-time professional talent since the mid 90’s, has recorded over 50,000 projects, and is regularly named one of the Top 50 Imaging voices in the world.

Sophia Cruz

Sophia Cruz

Rachael Naylor

Rachael Naylor

Professional Voice Actor (UK)

Rachael Naylor

Rachael Naylor

Professional Voice Actor (UK)

As well as running The VoiceOver Network, Rachael is a busy voiceover artist, actress, writer, award-winning entrepreneur, and mother to a 6-year-old and 1-year-old!

Rachael is passionate about sharing her knowledge and experience with others in the industry and in 2014, officially established The VoiceOver Network, which aims to bring the industry together. She won the Entrepreneurs Circle’s, ‘Entrepreneur of the Year for London and the South 2014’ award, not only for her work on her voiceover business but also with The VoiceOver Network. Rachael was also a finalist at the 2014 National Entrepreneur Awards for ‘Best Business Enabler’ for her work with The VoiceOver Network. She finds business and marketing fascinating and enjoys the challenges of running her businesses.

In her spare time, Rachael loves sport, is a keen snowboarder and scuba diver and likes to run to keep fit.

Mike Cooper

Mike Cooper

Mike Cooper is a British voice talent who uprooted his successful voiceover business from London and transplanted it to the Blue Ridge Mountains of North Carolina in late 2014.

His 25 years of UK broadcast experience (across both TV and radio, and on both sides of the control room glass) include ten years with the world’s largest radio station – the BBC World Service, along with a seven-year run as a network voice for HISTORY. With countless corporate, commercial and documentary credits under his belt, he’s a familiar voice to millions.

Now based in America, Mike enjoys the 17-yard commute from his log cabin to his studio (complete with mountain views and pet goats) and works extensively on e-Learning and training projects, explainer and corporate videos, TV and radio commercials and promos. Somehow, he also finds time to host for his local NPR station, whose listeners seem to have fallen in love with his British accent…

It’s Called “Show Business” for a Reason

Having the best performance in the world will only get you so far.  At some point, you’ll need to know how to manage and market yourself as a ‘BUSINESS’.  It’s not the most glamorous part of the industry, but it’s vital to your success.  VO Atlanta has brought together experts in the area of business and marketing to help you succeed.

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